While for some brands the right path may be to go to great lengths to come up with an out-of-the-box design aesthetic, for Panjoka we opted out for a contemporary style that still feels approachable, humble and honest to both the wine label owner and his customers. In this way, the client got the long-overdue packaging redesign without ending up with sky-rocketing production costs.
The main idea behind the Panjoka wine label was to keep a consistent visual identity through years to come while allowing the label for each harvest to feel a little bit different, just as wine is. The organic placement of abstract circles symbolising grapes becomes a playful way to zhuzh up a bit every new and unique Panjoka wine batch.
