Panjoka Winery

visual identity,
packaging & web design

Poljoprivredni obrt Panjoka
Creative director
Iva Hrvatin
Iva Hrvatin
Tihana Babić
Web Developer
Dimitrije Balanović
Product Photography
Marija Gašparović
Ivana Valter Zuban
Vineyard photographer
Dalibor Talajić

While for some brands the right path may be to go to great lengths to come up with an out-of-the-box design aesthetic, for Panjoka we opted out for a contemporary style that still feels approachable, humble and honest to both the wine label owner and his customers. In this way, the client got the long-overdue packaging redesign without ending up with sky-rocketing production costs.

The main idea behind the Panjoka wine label was to keep a consistent visual identity through years to come while allowing the label for each harvest to feel a little bit different, just as wine is. The organic placement of abstract circles symbolising grapes becomes a playful way to zhuzh up a bit every new and unique Panjoka wine batch.