street food bar branding

Ragusavecchia d.o.o
Project partner
Studio Mater
Marita Bonačić (Studio Mater)
Marita Bonačić (Studio Mater), Iva Hrvatin
Iva Hrvatin, Tana Jeić
Marija Gašparović

In order to design a special street food place that will stand out from the nearby competition from day one, this Cavtat newcomer had to bring something different to the table. The verbal identity was inspired with local words for a good piece (of meat, or any food) and bottle, hence - BokunBocun. Instead of offering just quality lunch food, or only nighttime drinks, this Mediterranean street bites joint combines it all in an easy-going, youthful manner, while also honouring a more nostalgic, traditional side both in cuisine and general presentation.

BokunBocun is not designed to impress with contemporaneity, but to warm guests' hearts with an honest approach of a small and genuine street food bar that brings value to the whole local community, not only seasonal tourists.

The duality of the verbal concept is enhanced with the colour red and blue, a combination that becomes a feature visible throughout furniture, interior design, printed materials and online communication.